Value proposition

The User First Media Platform

At Picnic, we are revolutionising the advertising landscape by putting the user at the centre of everything we do. We believe that advertising should enhance - not disrupt - the online experience. Our mission is to create a user-friendly, ad-funded open web that benefits users, brands, and the digital ecosystem. Through the harmonious integration of data science, human intelligence and artificial intelligence, we measure, optimise, and influence user behaviour while upholding the highest standards of user values.