Value proposition

🖤 A Retro Tale is a leading Swedish luxury vintage & second hand retailer.


Specialized in genuine luxury and unique vintage bags and accessories, from the world’s most exclusive and well-known high fashion brands!

With an unwavering determination to revolutionize the online shopping experience of pre-loved one-of-a-kind items, our story will continue to revolve around haute couture, craftsmanship, authenticity, bespoke service, creativity, and circularity.

The awareness of circular fashion is getting bigger and bigger and so is the vintage interest. We want to emphasize that you can be both fashion-obsessed, bagoholic and at the same time care about sustainability and the environment ♻️

What we at A Retro Tale love most about vintage stuff is that each thing is unique and has its own story, just like every single person. Dress in what reflects your personality and don’t be afraid to take out the turns 💁‍♀️
All of our items are unique, as is each person who buys from us.

For a sustainable and stylish future ✨

Since the summer of 2023, A Retro Tale has been part of H&M Group Ventures' investment portfolio. "We see great potential in the business and have a strong belief in the dedicated team behind A Retro Tale. Their commitment to revolutionize the vintage second-hand ecommerce space combined with their focus on circular fashion is perfectly aligned with our own ambitions of driving greater circularity within fashion." says Erik Karlsson, Head of H&M Group Ventures.