Value proposition

The wellness brand for hormonal balancing.

The SABI is a wellness brand tackling the mental and physical challenges women face during a hormonal imbalance. We support women throughout the female hormonal journey, from tough periods to conception, postpartum and (peri)menopause.

Our solution is lifestyle-oriented, with:

1. The self-care PRODUCTS women need during a hormonal imbalance, with all-natural skincare and intense herbal infusions.

2. A COMMUNITY that closes the knowledge gap, to better prepare and support women with informed articles and content from medical experts and the shared experiences of women who have been there before.

Our products are medically vetted and approved and are free from any chemicals, preservatives or endocrine disruptors that negatively impact hormonal balance.

The SABI was founded in 2022, and is based between London and Amsterdam. Our operational and advisory team is drawn from health tech, luxury consumer goods and industry-leaders in wellness and beauty including L’Oreal and Sisley Paris.

Hormone Balancing, Mental Health, Postpartum, Menopause, Period Support, Self care, holistic skincare, Wellness, and Community