Value proposition

Feel-good Living

We understand that our customers want to look good, feel good and make the most of their free time. They enjoy and value their ‘me-time’ and catching up with friends & family. Our customers know that quality free time is central to their happiness and well-being.

As a life-loving brand we share this belief, so we design exclusively for free time.

We are pioneering and determined in our approach, developing products that enhance the enjoyment of these moments. If we can make this time one percent more enjoyable, more confident, more comfortable, then we have fulfilled our role.

This contribution towards an elevated quality of life and, ultimately, our customer’s sense of well-being is what we call...Feel-good Living

Underwear, Nightwear, Loungewear, Sleepwear, Leisurewear, Silk, Cashmere, Jacquard, and Resortwear