Value proposition

2btube is a leading digital media group specialized in connecting with Spanish speaking audiences

2btube started as a network for digital creators and today, after a successful scale up, the company has become a leading global player in reaching young Spanish-speaking audiences. With offices and production studios in Spain and Latin America, it provides services to brands, media companies, talent and platforms.

2bAgency, its digital marketing, content and services arm has a strong track record in developing, commercializing and producing content and campaigns; giving over 300 brand customers access to more than 2 billion monthly views. It provides creativity, supplies talent, produces digital content in its own studios, engages audiences through earned or paid media campaigns, and provides professional services to various companies wanting to outsource part or all of their digital presence.

2bnetwork manages over 600 creators across Spain, LatAm and the US-Hispanic world. These creators represent around 2 billion monthly views worldwide, half a billion subscribers and fans across all verticals from gaming and entertainment to lifestyle, music and comedy. 2bNetwork increases the audience and monetization of its creators, protects their IP, manages their inventory through its alliances with companies like Meta, YouTube, Twitch, TikTok and Snapchat.

2bOriginals, is its production arm for TV and Film, OTT’s and other digital platforms. Its theatrical movies Dedicada a mi Ex (2020) and Misfit (2021) were box-office hits and are available on Netflix and HBO. Mortal Glitch, the series it made for YouTube Originals was wildly successful and has been watched over 35 million times. Recently it launched the documentary Somos Millones about the 10 year history of its brand EnchufeTV on TNT/WarnerMedia. The company also produces podcasts for Spotify and Deezer and has alliances with other production companies such as 3pas (Eugenio Derbez) and Warnermedia. EnchufeTV its channel of comedy sketches, is one of LatAm’s leading digital entertainment brands with over 55 million

Multi channel network, Optimización de audiencias en YouTube / YouTube audience optimization, Producción audiovisual / Production, Gestión de talentos / Talent management, Monetización de contenidos / Content monetization, marketing de influencers, branded content, canales youtube, Protección de contenidos digitales/ Content ID, influencers, gestión de redes sociales, publicidad en redes sociales, marketing online, and influencer marketing