Value proposition

B2B Distribution for Emerging Markets

TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa and other emerging markets.

You bring the assets, We’ll bring the rest
Deploy your choice of branded or unbranded vehicles (vans, tricycles, etc) into the TradeDepot fleet. We provide everything else: trained and fulfilment certified drivers, management and maintenance of the assets, daily trip management, and tons of ​new customers and sales.

The TradeDepot Advantage

Reach more stores, grow your business
Every 3 minutes, a new retail store gets activated on the TradeDepot network. Get your products on the shelves of many more outlets and watch your business grow

Available 24-7 to Retail Stores
Through our​ B2B eCommerce Platform​, your products are available for retail stores to order 24 hours a day, 7 days a week. No more 'stock-outs'​ of your product at retail locations

It's cost-effective and simple.
Pay as you go—you are charged for monthly running costs of the assets and a margin for orders we fulfill. No extra charge for high volume bulk-deliveries to premium retailers on our "Subscribe and Save"​ plan


Secondary Distribution, Trade Insights, Salesforce Automation, and Networked Distributors