Value proposition

VISION EASE is a global ophthalmic lens marketer and manufacturer whose solutions empower individuals, businesses and society to be their best. We are dedicated to establishing and maintaining strong partnerships with eye care professionals, retailers, wholesalers, and distributors. No matter the size, location, or affiliation, we will work to provide the best quality products and help grow our customers’ businesses.

With headquarters in Ramsey, Minnesota, we operate globally in Europe, Asia, and Latin America. We’re home to LifeRx and ChangeRx photochromic lenses, and SunRx and Coppertone polarized lenses. You’ll find us in wholesale labs, eye doctor offices, and retail chains around the world, most notably in Lenscrafters®, Walmart®, Sam’s Club,® and Vision Works®. We have led and will continue to lead the way in setting the standards for the vision industry.