Value proposition

Crafting the extraordinary since 1890.

MOUAWAD – A jewelry house specialized in “crafting the extraordinary”.
For more than a century, Mouawad has carved a name of renown in the world of jewelry and timepieces based on its artistic excellence, outstanding expertise, trusted relationships and deep passion for crafting the extraordinary.
Over the decades, royalty, high society, celebrities and esteemed clients have continued to be beguiled by Mouawad’s unique offering, thus earning the company its elite status and powering its growth across continents. Now in its fourth generation, this family business is today led by Co-Guardians Fred, Alain, and Pascal Mouawad, three brothers who each perpetuate a heritage of excellence and bring a lifetime of passion to their respective roles. With Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian actively embodies the Mouawad commitment to crafting the extraordinary.
Global recognition for exceptional masterpieces
The company’s commitment to ‘crafting the extraordinary’ has been rewarded with an unprecedented five Guinness World Records, the most recent of which being for the Mouawad Flower of Eternity Jewellery Coffer — the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a Guinness World Record was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).