Value proposition

#BeTheChange

We are BAT, a truly global company with a highly successful past and a transformational future.

Founded in 1902, we have evolved into one of the world’s leading consumer goods businesses, the only truly global company in our sector.
As a leading FTSE company, we are spread across six continents and have more than 46,000 people worldwide.

Our purpose is to build A Better TomorrowTM by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers.

We are becoming a business that defines itself, not by the product it sells, but by the consumer needs that it meets. We are creating the brands of the future – brands with purpose.

Digital transformation, technology and innovation are driving this change. And it will be actioned by our people, through our collaborative company culture and values.

And while we have a long and proud history of sustainability achievements, we are transforming from being a business where sustainability has always been important to one where it is front and centre in all that we do.

Our ESG efforts and commitment to high standards placed us on the CDP A list for climate change in 2022. We have also been in the prestigious Dow Jones Sustainability Indices for 21 years. Since 2018, we have been named as a Global Top Employer for our long-standing commitment to sustaining a diverse and inclusive culture and providing career opportunities for all of our people around the world.

Together, we are building A Better TomorrowTM.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.


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