Value proposition

Peugeot Motocycles is a historic player in the two- and three-wheeled motorcycle market. Based in the Doubs region of France since 1898, the brand has an international presence with a network of 3,000 points of sales in more than 70 countries and three research and development centres in France, India, and China. With more than 12 million vehicles sold since its creation, Peugeot Motocycles is proud to offer its millions of customers around the world a French premium experience every day with a wide range of vehicles that combine technological expertise and design made in Beaulieu-Mandeure. Beyond the Lion trademark, the company’s vocation is to offer a complete portfolio of Brands that covers all customer needs and all geographies, to ensure high profitability for its distributor partners. Since 2023, the group is also responsible for the worldwide roll-out of BSA Motorcycles (excluding UK), whose iconic model Gold Star is already available in almost 100 points of sales across Europe. In 2024, the Beaulieu-Mandeure factory will start with the production of DAB 1α, the first electric production motorcycle of DAB Motors, a French start-up in which Peugeot Motocycles is the major shareholder and whose ambition is to craft singular electric motorcycles that seamlessly blend innovative design with unparalleled performance, transforming each creation into a true piece of art on two-wheels.
Peugeot Motocycles is owned by Mutares SE & Co KGaA and the Mahindra Group