Value proposition

Oja is a one-stop-shop for cultural groceries & world foods. We're revolutionising access to cultural & ethnic produce.

Oja is one of Europe's hottest new start-ups that is transforming access to specialist groceries and cultural foods. We’re an online supermarket for African and Caribbean foods and groceries. Well, at least that’s where we’re starting.
Our big, hairy mission is to radically reshape grocery, and make foods from all cultures accessible from anywhere in the world. (So expect Indian, Arabic, Greek and many more foods coming soon).

We’re a team of multicultural foodies with big families (‘Are you hungry’ is somewhat of a love language to us), and even bigger aspirations - with backgrounds from Nigeria to Turkey to Greece. Our team hail from Deliveroo, Amazon, The Hut Group, Rothschild & Co, Robert Dyas, M&S & Tesco and and we’re backed by leading venture capital investors and angel investors from the likes of Sainsbury’s, Taster, Justo, Deliveroo, booking.com and King.com.
Oja was founded on the belief that food is so much more than food - it’s the thing that connects us to our communities, our cultures, and ourselves. Enabling everyone to discover, access, and enjoy foods that remind them of home is why we do what we do.

Currently, shopping with Oja means your favourite foods will be in your kitchen in less than 24 hours. Soon, shopping with Oja will also see you connecting with others from your culture, and bonding over your grandma’s secret recipes.

We’re launching and are going after an underserved market worth billions, and there is tonnes of work to do. We’re looking for team members that are independent, switched on, and motivated to do good work free of boundaries and bureaucracy. Is that you? If so, have a look at our vacancies and join the hottest new grocery start-up in Europe!


Ethnic Minority, Grocery Delivery, Groceries, and Ethnic