DPAA is the trade group and business accelerator that brings together brands, agencies, DOOH, mobile, ad tech, suppliers, to drive ad growth outside the home." title="" class="btn" data-container="body" data-html="true" data-id="223686" data-placement="top" data-toggle="popover" data-trigger="focus" style="color:#b3d4fc" tabindex="0" data-original-title="DPAA"> 3,024 4,794
Entity types
Location
12 E 49th St 7th floor, New York, NY 10017, USA
New York
United States of America
Employees
Scale: 2-10
Estimated: 39
Engaged catalyst
39Added in Motherbase
6 years, 5 months agoGlobal Digital Out-of-Home
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDAVOS leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
The annual "DPAA Summit" brings together over 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and other innovators for a full day of presentations, panels, case studies, networking and experiential exhibits.
out of home advertising, digital out of home advertising, omnichannel marketing, research, technology, adtech, innovation, programmatic, martech, and digital place-based advertising
Catalyst | Type | Tweets | Articles | |
---|---|---|---|---|
![]() Lenovo IT services, IT Services and IT Consulting | Lenovo IT services, IT Services and IT Consulting | Other 10 Apr 2025 | | |
![]() Publicis Groupe Advertising, Advertising Services | Publicis Groupe Advertising, Advertising Services | Other 30 Nov 2024 | | |
![]() Danone Food, Food and Beverage Manufacturing | Danone Food, Food and Beverage Manufacturing | Other 15 Oct 2024 | | |
![]() Starbucks Food and beverage, Retail | Starbucks Food and beverage, Retail | Other 28 Feb 2023 | | |
![]() DMEXCO - Digital Marketing Expo & Conference Advertising Services | DMEXCO - Digital Marketing Expo & Conference Advertising Services | Other 13 Sep 2017 | | |
![]() Digiday Online Audio and Video Media | Digiday Online Audio and Video Media | Other 14 Dec 2018 | | |
![]() Google IT services, Software Development | Google IT services, Software Development | Other 14 May 2018 28 Feb 2023 | | |
![]() Investissement Québec Finance, Financial Services | Investissement Québec Finance, Financial Services | Other 14 Aug 2020 | | |
![]() T-Mobile Telecoms, Telecommunications | T-Mobile Telecoms, Telecommunications | Other 2 Oct 2018 | | |
![]() Mondelēz International Food, Food and Beverage Manufacturing | Mondelēz International Food, Food and Beverage Manufacturing | Other 16 Dec 2016 | |
Excited to announce our media partnership with Retail Media X!
Join us at this must-attend event on May 13th at 155 Bishopsgate, London, where industry leaders will explore the convergence of DOOH and retail media strategies.
As the digital out-of-home landscape continues to evolve, this conference presents a valuable opportunity to discover how DOOH can enhance the retail media ecosystem and drive measurable results for brands. Connect with fellow DOOH professionals and retail media experts to share insights on audience targeting, measurement, and creating seamless consumer journeys across physical and digital touchpoints.
Don't miss this chance to be part of the conversation shaping the future of retail media and DOOH integration.
#DOOH #RetailMedia #DigitalSignage #RetailX #DPAAGlobal
👉 REGISTER NOW https://lnkd.in/ev6_utzs
📊 Insights: DPAA UK Omnichannel Decision Makers Study
Key findings from our research with Alight Media and Advertiser Perceptions:
✅ 68% of omnichannel advertisers launched new DOOH campaigns last year
✅ 95% plan to maintain or increase DOOH spend
✅ 93% report improved ROI when integrating DOOH with other channels
✅ Programmatic DOOH projected to grow from 26% to 41% by 2026
"Omnichannel planning is the future of DOOH advertising, as data and automation place DOOH on a more even playing field alongside its digital peers." - Barry Frey, DPAA President
Full study available to members at https://lnkd.in/eWGCZQJC
#DOOH #DigitalAdvertising #OmniChannel #MediaStrategy
📣Important announcement!📣
You're invited to join DPAA in ☀️sunny Miami🌴 for our annual #GlobalDOOH event sponsored by Adsquare. If you are attending POSSIBLE or just in the Miami area don't forget to check out our session on April 28 at 4:30pm.
*You don't need a #POSSIBLE pass to attend our event, so reach out to noah.klas@dpaaglobal.com for a link to RSVP #GlobalDOOH
Come hear global advertising and marketing perspectives from our expert panel of speakers:
🏖️Jessica Williams (Shopify)
🏝️Kate Clough (Lenovo)
🏖️Adam Powell (Adsquare)
🏝️Chris Gurciullo (Adsquare)
Live from London 🇬🇧 at #AdvertisingWeekEurope 💡 featuring our amazing panel, Kathy Connolly-Livings of McDonald's, Jessica Jones of Co-op Media Network, and Chris Lynham of Westfield discussing how Brands Leverage #DOOH and In-Store Media! 🛍️
Great chat with fellow industry leaders, paving the way for #RetailMedia 👏
#AdvertisingWeek #AdWeekEurope #advertisingandmarketing
⏰LAST MINUTE ADDITION! 👤New speaker for our DPAAUK Town Hall next week. 🔗Reach out to tim.waldron@dpaaglobal.com for a link to register
We will now be joined by Ben Brown, Head of Media at Allwyn UK, responsible for the paid, owned and retail media for the #NationalLottery and its family of games that raise over £30m per week for #GoodCauses. Prior to this he has been a media consultant to brands, platforms and agencies and before that, a media agency lead at UK, EMEA and Global level. 🎾He lives in Wimbledon but doesn't play tennis😜
Other speakers include:
Matthew Dearden, Alight Media; Kashif Dalvi, Assembly Europe; Jessica Cooke, MBA, Stonegate Group