Entity
  • DPAA

    Created in 2006


  • Up & running (A)
    Existing signals show a regular activity
  • Social networks

    3,024 4,794
  • Entity types

  • Location

    12 E 49th St 7th floor, New York, NY 10017, USA

    New York

    United States of America

  • Employees

    Scale: 2-10

    Estimated: 39

  • Engaged catalyst

    39
    0 0
  • Added in Motherbase

    6 years, 5 months ago
Description
  • Value proposition

    Global Digital Out-of-Home

    DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix

    Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDAVOS leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.

    DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.

    The annual "DPAA Summit" brings together over 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and other innovators for a full day of presentations, panels, case studies, networking and experiential exhibits.

    out of home advertising, digital out of home advertising, omnichannel marketing, research, technology, adtech, innovation, programmatic, martech, and digital place-based advertising

Catalyst interactions
Catalyst TypeTweets Articles
Lenovo
Lenovo
IT services, IT Services and IT Consulting
Lenovo
IT services, IT Services and IT Consulting
Other

10 Apr 2025


Publicis Groupe
Publicis Groupe
Advertising, Advertising Services
Publicis Groupe
Advertising, Advertising Services
Other

30 Nov 2024


Danone
Danone
Food, Food and Beverage Manufacturing
Danone
Food, Food and Beverage Manufacturing
Other

15 Oct 2024


Starbucks
Starbucks
Food and beverage, Retail
Starbucks
Food and beverage, Retail
Other

28 Feb 2023


DMEXCO - Digital Marketing Expo & Conference DMEXCO - Digital Marketing Expo & Conference
Advertising Services
Other

13 Sep 2017


Digiday
Digiday
Online Audio and Video Media
Digiday
Online Audio and Video Media
Other

14 Dec 2018


Google
Google
IT services, Software Development
Google
IT services, Software Development
Other

14 May 2018

28 Feb 2023



Investissement Québec
Investissement Québec
Finance, Financial Services
Investissement Québec
Finance, Financial Services
Other

14 Aug 2020


T-Mobile
T-Mobile
Telecoms, Telecommunications
T-Mobile
Telecoms, Telecommunications
Other

2 Oct 2018


Mondelēz International
Mondelēz International
Food, Food and Beverage Manufacturing
Mondelēz International
Food, Food and Beverage Manufacturing
Other

16 Dec 2016


Social network dynamics
DPAA
3 weeks ago 5 1

Excited to announce our media partnership with Retail Media X!

Join us at this must-attend event on May 13th at 155 Bishopsgate, London, where industry leaders will explore the convergence of DOOH and retail media strategies.

As the digital out-of-home landscape continues to evolve, this conference presents a valuable opportunity to discover how DOOH can enhance the retail media ecosystem and drive measurable results for brands. Connect with fellow DOOH professionals and retail media experts to share insights on audience targeting, measurement, and creating seamless consumer journeys across physical and digital touchpoints.

Don't miss this chance to be part of the conversation shaping the future of retail media and DOOH integration.

#DOOH #RetailMedia #DigitalSignage #RetailX #DPAAGlobal

👉 REGISTER NOW https://lnkd.in/ev6_utzs

DPAA
3 weeks, 1 day ago 16

📊 Insights: DPAA UK Omnichannel Decision Makers Study

Key findings from our research with Alight Media and Advertiser Perceptions:

✅ 68% of omnichannel advertisers launched new DOOH campaigns last year
✅ 95% plan to maintain or increase DOOH spend
✅ 93% report improved ROI when integrating DOOH with other channels
✅ Programmatic DOOH projected to grow from 26% to 41% by 2026

"Omnichannel planning is the future of DOOH advertising, as data and automation place DOOH on a more even playing field alongside its digital peers." - Barry Frey, DPAA President

Full study available to members at https://lnkd.in/eWGCZQJC
#DOOH #DigitalAdvertising #OmniChannel #MediaStrategy

DPAA
4 weeks ago 28 3

📣Important announcement!📣

You're invited to join DPAA in ☀️sunny Miami🌴 for our annual #GlobalDOOH event sponsored by Adsquare. If you are attending POSSIBLE or just in the Miami area don't forget to check out our session on April 28 at 4:30pm.

*You don't need a #POSSIBLE pass to attend our event, so reach out to noah.klas@dpaaglobal.com for a link to RSVP #GlobalDOOH

Come hear global advertising and marketing perspectives from our expert panel of speakers:

🏖️Jessica Williams (Shopify)
🏝️Kate Clough (Lenovo)
🏖️Adam Powell (Adsquare)
🏝️Chris Gurciullo (Adsquare)

DPAA
1 month ago 115 11

Live from London 🇬🇧 at #AdvertisingWeekEurope 💡 featuring our amazing panel, Kathy Connolly-Livings of McDonald's, Jessica Jones of Co-op Media Network, and Chris Lynham of Westfield discussing how Brands Leverage #DOOH and In-Store Media! 🛍️

Great chat with fellow industry leaders, paving the way for #RetailMedia 👏

#AdvertisingWeek #AdWeekEurope #advertisingandmarketing

DPAA
1 month ago 20

⏰LAST MINUTE ADDITION! 👤New speaker for our DPAAUK Town Hall next week. 🔗Reach out to tim.waldron@dpaaglobal.com for a link to register

We will now be joined by Ben Brown, Head of Media at Allwyn UK, responsible for the paid, owned and retail media for the #NationalLottery and its family of games that raise over £30m per week for #GoodCauses. Prior to this he has been a media consultant to brands, platforms and agencies and before that, a media agency lead at UK, EMEA and Global level. 🎾He lives in Wimbledon but doesn't play tennis😜

Other speakers include:
Matthew Dearden, Alight Media; Kashif Dalvi, Assembly Europe; Jessica Cooke, MBA, Stonegate Group