Value proposition

Our mission is to create intelligent machinery that solves monumental challenges for our customers.


We’re Blue River, a team of innovators driven to radically change agriculture by creating intelligent machinery. We empower our customers – farmers - to implement more sustainable solutions: optimize chemical usage, reimagining routine processes, and improving farming yields year after year. We believe that focusing on the small stuff – pixel-by-pixel and plant-by-plant - leads to big gains. By partnering with John Deere, we are innovating computer vision, machine learning, robotics and product management to solve monumental challenges for our customers.

Our people are at the heart of what we do. Through cross-discipline collaboration, this mission-driven and daring team is eager to define the new frontier of agricultural robotics. We are always asking hard questions, rapidly iterating, and getting our boots in the field to figure it out. We won’t give up until we’ve made a tangible and positive impact on agriculture.

Computer Vision, Machine Learning, Automation for Agriculture, Robotics, Deep Learning, Sustainable Agriculture, Weed Control, and Artificial Intelligence