Headoo is a #VisualMarketing technology that helps #brands to create one-to-one #relationships with #customers. #Instagram Approved." title="" class="btn" data-container="body" data-html="true" data-id="14576" data-placement="top" data-toggle="popover" data-trigger="focus" style="color:#b3d4fc" tabindex="0" data-original-title="Headoo"> 790 771 676 676
Activities
Technologies
Entity types
Location
18B Rue Marcelle, 93500 Pantin, France
Pantin
France
Employees
Scale: 2-10
Estimated: 7
SIREN
534115829Engaged corporates
29Added in Motherbase
6 years, 4 months ago[Automatic translation follows] Your best photographer is your community.
A SaaS solution to shed, organize and exploit content #socialmedia #ugc đ
Colegram's promise is to be able to exploit them, via a rights of rights, compatible with RGPD regulations, allowing advertisers to benefit from original content for their communication, especially on the social media or e-commerce channels.
In short:
- a SaaS platform, allowing:
- Curation of content on social media platforms đ”ïžââïž
- Lifting of rights (compliant GDPR) â
- Organization and categorization đ
- Exploitation and distribution đ
- Data analysis đ
The power of UGC content:
- 82% of consumers would say they are flattered that a brand uses their opinions, photos and videos in their communication.
- Nearly 9 in 10 consumers are looking for photos or videos produced by other users before taking action.
- The conversion rate increases by more than 90% when an internet user interacts with UGC content (compared to an average conversion rate observed on pages using only content produced by brands).
Case of the Colegram solution:
Whether it's illustrating product sheets, emailings, or maximizing the impact of social media campaigns, it is necessary to best diversify its content, to find the right balance between shootings and authentic content.
Colegram presents itself as a DAM (Digital Asset Management) tool based on real time flows, configurable by brands to bring back mentions, locations or hashtags, and select the content worthy of interest for them.
Once the rights have been raised with the consent of the user, Colegram thus allows advertisers to editorialize their e-commerce content, to supply speeches in CRM or Social Media, or to enhance the content created by their communities .
Visual Marketing, Online Marketing, Data Catching, Event Entertainement, Social Media Marketing, Digital in Store, Digital Media, Media Content, Sharing Plaitform, Rich Media, User Generated Content, SMO, and UGC
Votre meilleur photographe, c'est votre communauté.
Une solution SAAS pour sourcer, organiser et exploiter intelligemment les contenus #socialmedia #UGC đ
La promesse de Colegram est de pouvoir les exploiter, via un systÚme de levée de droits, compatible avec la réglementation RGPD, permettant ainsi aux annonceurs de bénéficier de contenus originaux pour leur communication, notamment sur les canaux social media ou e-commerce.
En bref :
- Une plateforme SAAS, permettant :
- Curation de contenus sur les plateformes social media đ”ïžââïž
- LevĂ©e des droits (RGPD compliant) â
- Organisation et catĂ©gorisation đ
- Exploitation et diffusion đ
- Analyse des datas đ
Le pouvoir des contenus UGC :
- 82% des consommateurs se diraient flattĂ©s quâune marque utilise leurs avis, photos et vidĂ©os dans leur communication.
- PrÚs de 9 consommateurs sur 10 recherchent des photos ou vidéos produits par d'autres utilisateurs avant de passer à l'acte d'achat.
- Le taux de conversion augmente de plus de 90% lorsqu'un internaute interagit avec des contenus UGC (par rapport à un taux de conversion moyen observé sur des pages n'utilisant que des contenus produits par les marques).
Cas dâusages de la solution Colegram :
Quâil sâagisse dâillustrer des fiches produits, des emailings, ou de maximiser lâimpact de campagnes social media, il convient de diversifier au mieux ses contenus, pour trouver le bon Ă©quilibre entre shootings et contenus authentiques.
Colegram se prĂ©sente comme un outil de DAM (Digital Asset Management) basĂ© sur des flux temps rĂ©el, paramĂ©trables par les marques pour faire remonter des mentions, localisations ou hashtags, et sĂ©lectionner les contenus dignes d'intĂ©rĂȘt pour elles.
Une fois les droits levĂ©s avec le consentement de lâutilisateur, Colegram permet ainsi aux annonceurs dâĂ©ditorialiser leurs contenus e-commerce, dâalimenter des prises de parole en CRM ou social media, ou encore de valoriser les contenus crĂ©Ă©s par leurs communautĂ©s.
Visual Marketing, Online Marketing, Data catching, Event entertainement, Social Media Marketing, Digital In Store, Digital Media, media Content, sharing Plateform, Rich Media, user generated content, SMO, and UGC
Une solution SAAS pour permettre aux marques de mieux transformer, grùce à une plateforme conçue pour sourcer, organiser et exploiter intelligemment les contenus social media UGC (User Generated Content, ou contenus créés par les utilisateurs).
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
![]() numeum IT Services and IT Consulting | numeum IT Services and IT Consulting | Other 6 Mar 2024 | | |
![]() UNITEC IT Services and IT Consulting | UNITEC IT Services and IT Consulting | Other 14 Oct 2023 | | |
![]() Ralph Lauren Luxury, Retail Apparel and Fashion | Ralph Lauren Luxury, Retail Apparel and Fashion | Other 31 Mar 2016 | | |
![]() Assurance Maladie Insurance, Government Administration | Assurance Maladie Insurance, Government Administration | Other 22 Mar 2016 | | |
![]() Bpifrance Bank, Banking | Bpifrance Bank, Banking | Other 20 Jul 2015 | | |
![]() Paris&Co Startup accelerator & VC, Civic and Social Organizations | Paris&Co Startup accelerator & VC, Civic and Social Organizations | Other 20 Oct 2023 | | |
![]() L'Atelier BNP Paribas Finance, Media, IT Services and IT Consulting | L'Atelier BNP Paribas Finance, Media, IT Services and IT Consulting | Not capitalistic Not partnership Event 4 Jun 2015 | | |
![]() Lemonway Finance, Financial Services | Lemonway Finance, Financial Services | Other 4 Oct 2012 | | |
![]() Carrefour Retail and Distribution, Retail | Carrefour Retail and Distribution, Retail | Not capitalistic Partnership Not event 17 Apr 2019 | | |
![]() L'Oréal Cosmetics, Personal Care Product Manufacturing | L'Oréal Cosmetics, Personal Care Product Manufacturing | Other 17 May 2019 | |