Value proposition

We make and sell $25 active sunglasses for anyone.

At goodr, we exist to give you permission to be unabashedly yourself...unless you’re an asshole.

Since 2015, we’ve made $25 active sunglasses for anyone. No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more.

We make products our customers effing love, and all of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, biking, golfing, pickleballing, beasting, skiing, snowboarding, or anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right.

Led by cofounder and CEO (Chief Executive Octopus) Stephen Lease, goodr's people and award-winning company culture are the reasons behind our success. We've been on multiple "Best Places to Work" lists and share the ins and outs of the "how" and "who" behind our "why" on The CULTURE goodr Podcast, a behind-the-shades look at our culture.

Running Sunglasses, Active Eyewear, Affordable Sunglasses, Fashionable Sunglasses For Athletes , Company Culture, Leadership, and Professional Growth