Value proposition

Making Lives Happier

The CavinKare story dates back to 1983, where we first set out as CHIK India Private Limited. Our humble beginnings saw us enter the market with one product, CHIK Shampoo. It was marketed in what was unheard of at the time, in sachets. Today, CHIK Shampoo has earned Iconic brand status. Cavinkare’s brand deck now has 13 brands in the FMCG category and two salon chains.
CavinKare is run with the vision and mentorship of our founder and chairman, Mr.C.K.Ranganathan, who fulfilled his father’s dream of making essential products available to people of all economic backgrounds. He successfully marketed products in sachets, which ultimately helped us tap into the fortune at the bottom of the pyramid. This woke the world up to the innovations at CavinKare. The need for innovation is one of our core beliefs and is put into practice with every endeavour, be it research and development, manufacturing or marketing. CavinKare is here for posterity!