Value proposition

We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, we’re here to unleash what makes you unique. Founded in 2008, our mission is to inject color and joy into the beauty category and encourage you to express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.

We’re known for creating colorful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to our award-winning semi-permanent Unicorn Hair Dye. We design, manufacture and assemble our quality products right here in Los Angeles, using globally-sourced ingredients for high performance wear and high color pay-off.

Certified vegan and cruelty-free, our makeup and all of its ingredients are never tested on animals. We champion you to NEVER BLEND IN, to explore your individuality and find your joy through color.

Cosmetics Manufacture, Global Wholesale Distribution and e-tail