Value proposition

The retirement of the ATG brand in January 2024 reflects our strategic decision to unify our service offerings under the Cognizant brand. As Cognizant's Revenue Management competency, our mission is to guide clients through transforming experiences, reimagining processes and modernizing technology within the sales to revenue landscape to promote sales agility, sustainable growth and profitability.

Delivering on our client's ambition requires the entire technology stack to work together. Intelligent orchestration at scale enables the whole system to be greater than the sum of its individual parts - a dynamic system, weaving together all aspects of the business.

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