Value proposition

Industry-leading high viz sportswear for cyclists, runners and outdoor enthusiasts. #defythedarkness

Proviz is an international award-winning sports brand, distributed in 40 countries. It has the largest range of specialist enhanced visibility sports products on the market and is renowned for its innovation and quality.

It all started in 2008 in a small flat in London, where two brothers were commuting to their corporate jobs. It was during their daily commutes by bike that they realised the limitations of the products they were using. They identified a gap in the market to provide highly innovative, light-emitting and reflective cycling products. Inspired by their experiences (good and bad!) and with no prior retail or product manufacturing experience they designed five innovative cycling products.

First Award. The first product that drew customers'​ attention to Proviz was the innovative Triviz lighting device, a unique versatile electroluminescent light pack which attaches to the products in the Nightrider collection. The Triviz won a Red Dot Design award for Product Design which helped it gain recognition in key countries around the world.

The Collections. Launched in 2014, the REFLECT360 collection has been the most successful to date. This totally unique range of products, made from 100% reflective material (which is a modest grey during the day and highly reflective at night), put Proviz firmly on the domestic and global map. It caught consumers'​ imaginations and many retailers sold out due to incredible demand in the first autumn/winter season. The range received outstanding reviews from online and print media around the world and the collection has continued to expand over the years. The Switch and Pixelite collections, launched in July 2015, were designed as a result of this success.

Proviz Bespoke. The exposure Proviz has enjoyed lead to one of the world’s largest companies approaching us to provide them with bespoke, own-brand products. This order prompted the creation of Proviz Bespoke and Proviz Events, and we have now worked with many brands and organisations, across many industries all over the world.





cycling kit, running kit, outdoor jackets, sportswear, high viz, reflective jackets, and reflective sportswear