Entity
  • LiberActa

    Created in 2017
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    11 207
  • Activities

  • Technologies

  • Entity types

  • Location

    Via Aurelio Saffi, 21, 20123 Milano MI, Italy

    Milano

    Italy

  • Employees

    Scale: 2-10

    Estimated: 8

  • Engaged corporates

    1
    1 0
  • Added in Motherbase

    2 years, 7 months ago
Description
  • Value proposition

    [Automatic translation follows] LiberActa develops the BMarkEN and WikiMuseo solutions for loyalty marketing and use of cultural and tourist heritage.

    LiberActa S.r.l. is an innovative startup, founded in July 2017, created to develop digital solutions, based on modern Service Architectures, aimed at introducing disruptive changes in current B2C business models.
    The distinctive element of LiberActa is the BMarkEn platform, a Loyalty Marketing solution that allows Merchants, Retailers and Producers to promote their products/services, retain and directly involve their customers, without intermediaries, allowing them to interact with the product/service through an A/R and gamification experience.
    It was designed to make operational marketing services, such as promotional and loyalty initiatives, a sustainable and self-manageable business for merchants, but also more transparent and usable for consumers.

    WikiMuseo is the other solution designed with the help of Museums of the National Museum Network to make the visit to the cultural heritage of the territories and museum structures more accessible.
    The solution is aimed at all cultural structures and aims to significantly facilitate the use of the cultural and tourist resources of the territory and break down the barriers to adopting digital technologies.

    IoT, mobile technology, loyalty, couponing, promotional services, SaaS, IT projects, Open Source, IT services, loyalty marketing, fidelizzazione, marketing operativo, blockchain marketing, customer experience, and AI

  • Original language

    LiberActa develops the BMarkEN and WikiMuseo solutions for loyalty marketing and use of cultural and tourist heritage.

    LiberActa S.r.l. è una startup innovativa, fondata nel luglio 2017, nata per sviluppare soluzioni digitali, basate su moderne Architetture a Servizi, finalizzate a introdurre cambiamenti dirompenti negli attuali modelli di business B2C.
    L’elemento distintivo di LiberActa è la piattaforma BMarkEn, una soluzione di Loyalty Marketing che consente a Esercenti, Retailer e Produttori di promuovere i propri prodotti/servizi, fidelizzare e coinvolgere direttamente i propri clienti, senza intermediari, consentendo loro di interagire con il prodotto/servizio attraverso una esperienza A/R e di gamification.
    È stata pensata per rendere i servizi di marketing operativo, come le iniziative promozionali e di fidelizzazione, un business nuovamente sostenibile e autogestibile per gli esercenti, ma anche più trasparente e fruibile per i consumatori.

    WikiMuseo è poi l'altra soluzione progettata con l’aiuto di Musei della Rete Museale Nazionale per rendere più accessibile la visita al patrimonio culturale dei territori e delle strutture museali.
    La soluzione è rivolta a tutte le strutture culturali e si propone di agevolare significativamente la fruizione delle risorse culturali e turistiche del territorio e abbattere le barriere di adozione delle tecnologie digitali.

    IoT, mobile technology, loyalty, couponing, promotional services, SaaS, IT projects, Open Source, IT services, loyalty marketing, fidelizzazione, marketing operativo, blockchain marketing, customer experience, and AI

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20 Jan 2022


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