Value proposition

The Woolmark Company is the global authority on wool.

We are the global authority on wool.

The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by:

Connecting, inspiring and educating
Guaranteeing wool fibre quality
Collaborating with like-minded brands
Championing the wool fibre's eco-credentials

Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.

We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

Merino wool, Wool, Marketing, R&D, Textiles, Retailing, Fashion, Apparel, Interiors, and Media