Value proposition

insights on music, media, and culture

I'm Dan Runcie, and I started Trapital to elevate the culture I love. The artists I once looked up to are now some of our most successful business leaders. But they rarely got the coverage they deserved.

I’ve spent my career in business reading deep strategic breakdowns on every other industry, but never hip-hop. Honestly, I was over it.

Where were the folks who looked like me? Where were the business leaders who repped what I cared about?

I first started writing about the business of hip-hop as a hobby. It was something to explore while I was job hunting after business school. My personal Medium page led to freelance writing gigs at major publications. The bylines were cool and all, but I still didn’t feel like I made an impact.

The business of hip-hop needed its own home. Trapital was launched in March 2018 and has grown ever since.

Trapital’s memos, essays, and podcasts are followed by the leading executives in music, media, tech, and more. Trapital has been seen in The Wall Street Journal, New York Times, NPR, CNBC, Axios, and more.

Learn more at trapital.co