Le Musc & La Plume
Entity

  • Le Musc & La Plume

    Created in 2009
  • BETA

    To investigate (B)
    Some signals may appear as inconsistent with a regular activity

  • Social networks

    124 209

  • Activities

    cosmetics martech

  • Entity types

    SMB

  • Location

    56 Av. de la République, 75011 Paris, France

    Paris

    France

  • Employees

    Scale: 2-10

    Estimated: 2

  • SIREN

    527810196

  • Engaged corporates

    0
    0 0

  • Added in Motherbase

    2 years, 11 months ago
Description
  • Value proposition

    [Automatic translation follows] A think tank, an olfactory trend watcher, or an external nose, Le Musc & la Plume offers its services in all sectors where olfaction is involved.
    A dual expertise, both marketing and olfactory, allows us to speak the language of emotion but also the more technical language of the perfumer.
    Knowing the perfume market and its codes, deciphering art, fashion, translating these currents of inspiration into perfume creation is our job. Since 2010, we have been decoding the latest news in the sector: fine perfumery, home fragrances, raw materials, technological innovation, etc.
    From this approach was born the perfume agency, bringing together all the skills around note creation, from concept writing to communication.

    Fragrance, Marketing, Brand Management, Luxury Goods, Beauty Industry, Marketing Strategy, International Marketing, Product Development, Consumer Products, and Marketing Management

  • Original language

    Laboratoire d’idées, veilleur de tendances olfactives, ou nez externe, Le Musc & la Plume propose ses services dans tous les secteurs où intervient l’olfaction.
    Une double expertise, à la fois marketing et olfactive, nous permet de parler le langage de l’émotion mais aussi celui plus technique du parfumeur.
    Connaître le marché du parfum et ses codes, décrypter l’art, la mode, traduire ces courants d’inspiration en création parfumée est notre métier. Depuis 2010, nous décodons l’actualité du secteur : parfumerie fine, d’ambiance, matières premières, innovation technologique...
    De cette démarche est née l’agence du parfum, rassemblant toutes les compétences autour de la création de note, depuis l’écriture de concept à la communication.

    Fragrance, Marketing, Brand Management, Luxury Goods, Beauty Industry, Marketing Strategy, International Marketing, Product Development, Consumer Products, and Marketing Management

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