Value proposition

We help brands make smarter decisions about young people.

Stay on top of the trends that young consumers are fueling as while monitoring your brand's performance among young consumers with YPulse:

DAILY ARTICLES
Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on 13-39-year-olds, we figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth.

BEHAVIORAL REPORTS
Weekly behavioral reports cover 50+ topics each year to reveal everything you need to know about young consumers, from what they’re buying and watching to their views on marketing, tech, and more. These quick-read reports synthesize data points from the 1,000+ questions that we ask annually to give you actionable takeaways on how to reach Gen Z & Millennials today.

TREND REPORTS
Every month, we take a deeper dive into the trends fueled by and impacting young consumers, explaining why they matter to brands. With a dedicated survey exploring each trend in detail, trend reports dig into Gen Z & Millennials' views on cultural shifts occurring today—with data to back them up. Be informed by the insights and statistics, inspired by the examples, and guided by our takeaways.

DATA
Get hands-on with the data that can shape your brands’ future with young consumers. Brand tracking on 400+ brands lets you explore the data on your brands’ performance, and understand what brands are winning with Gen Z & Millennials, and why. Easily navigate through every trend and behavioral statistic YPulse has collected to find the answers you need. Our data workbooks give you the ability to filter for any demo that you need to understand, compare key stats across vital subgroups, and more.

Millennial Research, Millennials, Gen Z, Brand Tracking, Employment, Food & Beverage, Lifestyle, Mobile Behavior, Parenting, Shopping, Fashion, Social Media, Media Consumption, Health, Beauty, Marketing, Ad Effectiveness, Tech, Media, Travel, Trend Insights, Youth Research, Youth Events, Youth News, Youth Strategy, and Youth Insights