Value proposition

Serving the very best food to cats and dogs across the nation. We go all in, so you get more out of life with your pet.

Our pets have always been right by us , it's time we do right by them too.

After our founders, Mark & Tony, both lost their dogs to cancer, they decided to investigate why. They discovered that the processed food their dogs had eaten their whole lives may have actually caused their illness. They rolled up their sleeves, dug into natural dog diets and started making the best raw pet food available anywhere in the country.

Designed by nutritionists and approved by vets, we deliver healthy raw pet food straight to your door, when you need it.

Backed by cutting edge science, we only add an ingredient if it enhances the nutritional value of your pet’s meal. Every ingredient we add to our raw dog food and raw cat food provides a real benefit to your pet’s health.

We pride ourselves on carefully sourcing the best ingredients from British & Irish farms. Our food is free from grains, fillers and anything artificial.