Value proposition

We merge experiential, communication and technological talent to create extraordinary experiences.

Pico is a global leader in total brand activation with a proven track record of more than five decades. Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere. We call it Total Brand Activation.

Our uniqueness and strengths lie in the diversity of some 2,300 inspired professionals working in 36 cities worldwide. Backed by about 70,000 sq. m. of production facilities, their capabilities empower Pico to successfully meet or even exceed client expectations.

In 2023, the Group won ‘B2B Agency of the Year’ and ‘Event Agency of the Year’ awards at Marketing-Interactive’s Agency of the Year Awards and the ListCo Excellence Awards in Hong Kong.

We also won a series of international awards, including the Marketing-Interactive’s Marketing Excellence Awards, Good Design Award (SG Mark) and Vega Digital Awards in Singapore; Chief Marketer’s PRO Awards and Event Marketer’s The Ex Awards in the USA; and Arabian Travel Market Best Stand Awards in Dubai. Adding to our string of successes, an activation for Saudia Airlines earned a place in the Guinness World Records.

Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (Stock code: 752.HK). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock code: PICO).

Please visit www.pico.com for more information.

World Expo, Interior and Retail, Venue Management, Sports, Content, Sustainability, Virtual Events, Digital Events, Hybrid Events, Visual Branding Activation, Event Activation, Exhibition Activation, Meeting Architecture Activation, and Museum and Themed Entertainment