Value proposition

Leading the e-bike revolution and transforming communities through low carbon transportation.

Rad Power Bikes is North America's largest electric bike brand, building a world where transportation is energy-efficient, enjoyable, and accessible to all.

With a groundbreaking direct-to-consumer model and a radically growing team, we are democratizing ebikes and bringing the RadGrin to hundreds of thousands of riders around the world. Revolutionizing electric mobility at an unprecedented pace, Rad Power Bikes is scaling faster than ever to change the way people and goods move.

Our mission-driven global team brings expertise from varied backgrounds and industries. We are focused on providing a world-class customer experience and purpose-built, inclusive ebikes that offer unparalleled value and utility.

As stewards of the people-led ebike movement, it is humbling to hear how our products change lives. Whether it’s a more enjoyable commute, getting your kids to school or spending time with family and friends, Rad creates experiences and alternatives.

Rad is a values driven community celebrating and embracing these core and RADICAL values:

Responsible to our environment, community, partners, and team
Accountable, we take ownership, bias to action, seek and provide feedback
Diverse, inclusive of experiences, backgrounds and skills, we value every voice
Innovators, we challenge ourselves and the status quo, we are original
Customer driven, completely, we do the right thing for our riders
Approachable, kind, we collaborate and are always willing to help
Learners, we grow our skills, we are humble and seek to improve

Headquarters and Retail Locations:
Seattle, Washington (Global HQ)
Utrecht, The Netherlands
Vancouver, British Columbia
San Diego, California
Berkeley, California
Huntington Beach, California
Salt Lake City, Utah
Brooklyn, New York
St. Petersburg, Florida
Denver, Colorado

Electric Bikes, Alternative Transportation, Electric Vehicles, Manufacturing, Ebikes, Sustainability, Consumer Goods, Retail, e-Commerce, Sporting Goods, Mobility, and Technology