Value proposition

Software performs tasks. We scale businesses. Go beyond software & solutions to create a platform for strategic success.

Genius Avenue leverages our experience, marketing, and technological abilities to connect our partners with their customers, drive discovery, optimize the user experience, increase retention, and create continual consumer lifetime value.

Most Insurtech focuses on software or solution-based technologies, that might have a transformative effect on your business... if you can implement it correctly, drive adoption, and scale it to cover your investment.

We go beyond software and solutions to create a platform for strategic success that incorporates technology with real, human industry expertise.

Genius Avenue focuses on your customers, dedicating our entire platform to their experience and partnering with you to empower your strategy, increase enrollment, expand distribution, improve retention, and accelerate your business.

Anything is possible with the right partner.

Our Story:

Genius Avenue was born in the regulatory environment as the primary enrollment and administration solution for the Ternian group. As a result of intense regulatory requirements and the unique and varying needs of Ternian customers, our primary E&A platform continued to grow and evolve to support a remarkable number of user, group, and broker needs and we realized that we could support other companies with our unique skills and expertise.

Recognizing that the insurance industry is in the midst of disruptive change and in need of tools to accelerate growth and scale businesses, we focused our dedication and innovation on enhancing our platform with advanced mobile functionality and powerful payment solutions that would enable our partners to engage with their customers like never before.

We remain dedicated to accelerating our partner’s businesses and providing great customer experiences.


Outsource benefit administration, Voluntary benefits, Online benefit enrollment, fintech, Rx discount cards, Enrollment and Administration, Insurtech, Sales Enrollment and Administration, Insurance marketing, Insurance Brokers, Insurance Carriers, and Mobile Technology