Value proposition

Membership community empowering independent brands worldwide to learn, connect, & grow.

The Folklore Group owns and operates The Folklore and The Folklore Shop. The Folklore (thefolklore.com) is a global membership community for independent brands to learn, connect, and sell. The Folklore Shop (shop.thefolklore.com) is the premier e-commerce destination for conscious consumers to discover and shop the greatest selection of sustainable, diverse, and innovative global brands.

The Folklore's membership community provides global brands with technology, education, and community resources to grow their business and enable retailers and service providers to collaborate better with brands. The company’s software and marketplace technology help global brands manage and grow their consumer and wholesale businesses, source talent, and access capital, while enabling retailers and service providers to discover and work with a more diverse and global network of brands. In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage.

The Folklore Shop is an e-commerce platform for the conscious consumer. We provide customers with access to discover contemporary, independent brands from over 40 countries that align with our mission to promote sustainability, diversity, and innovation. Global customers can browse products and brands by country, the founder’s race and gender identity, and business practices to support the communities and values they cherish most. The Folklore Shop makes it easier and more cost effective to order and receive products from independent brands located in emerging global markets like Africa, South America, Asia, and the Caribbean, while also introducing you to local brands located right in your backyard. We feature curated shopping edits of men’s and women’s fashion, beauty, home, kids & baby, and lifestyle products.