Value proposition

Real foods with simple ingredients and No B.S.

RXBAR simplifies food by creating snacks that are real and delicious. It's transparent and straightforward—no overblown claims, certifications, or gimmicks. We care about product integrity and emphasizes transparency at every level of the business. In a world of confusing nutritional labels and specious health claims, it stands out because the brand has nothing to hide. With products including RXBAR, RXBAR Kids, RX A.M. Oats and RX Nut Butter, RXBAR makes food that not only tastes good, but is wholesome and nutritious too.

Consumer Packaged Goods, Whole Food Protein Bars, Food Production, and Natural Healthy Food