Value proposition

Food Hacking - Scan a food product to find out all its secrets in a simple rating.

7 out of 10 people die prematurely
According to the World Health Organization (WHO), 7 out of 10 people die prematurely because of the global epidemic of noncommunicable chronic diseases (NCD). Unhealthy diet - and specifically the consumption of 'Ultraprocessed'​ Foods - is one of the major risk.

Foodgroot can help you live healthier
You are an individual person made of original cells. The generic diet recommendations will never fit into your actual present needs and health condition. Furthermore there's no advice when you need it the most - during the process of your grocery shopping. Foodgroot changes that from the scratch.

How it works
Each food product is individually indexed and measured with up to 70 parameters. Its food rating score expresses a complex assesment of its origin and level of processing, health and nutrion value as well as sustainability impact. Based on provided personal data, the score gets gradually personalised.

Food personalisation
Food personalisation comes to you at no cost and fully integrated with your preferred online grocery store. All you do is click on the 'Foodgroot Connect'​ button and let the magic happen.

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