Value proposition

Bright Little Labs is a start up building a kids’ media giant for the 21st century.

Hello! Here at Bright Little Labs we create big stories to inspire little people. Our immersive world of books, cartoons, apps and games teach kids aged 3-11 about coding, critical thinking and how to stay safe online. Voted as the Independent’s Top Coding Toy three years in a row.

We craft stories that inspire children to aim high, ask questions and use technology as a force for good. Our characters represent children from a range of ethnicities, backgrounds and life experiences. Our first hero, Agent Asha, is a top secret spy using her coding ingenuity to defeat evil tech giants.

Our team of artists, techies and designers are expert in making complex ideas simple. We combine dreams, big ideas and puzzling questions into twist-y, turn-y STEM-themed adventures that teach kids the foundational skills of computer science.

We’re proud to work with amazing partners like Walker Books and Warner Media. Yet this is just the beginning. We have plans to create a family of characters alongside Agent Asha to tell engaging stories for every child.

Education, EdTech, Entertainment, STEM, Coding for Kids, Critical Thinking, and Personalised Kids Gifts