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Location
4PR, 1 Aire St, Leeds LS1 4PR, UK
Leeds
United Kingdom
Employees
Scale: 11-50
Estimated: 12
Engaged corporates
6Added in Motherbase
3 years, 2 months agoPart content marketing agency, part media platform, 100% focused on inspiring people to act and getting results.
Contemporary media is poor at engaging readers & selling stuff - and we set out to change that.
Typically, online media brands put monetising over the user experience. As a result, users get frustrated and lose trust. And they don't engage with paid messages.
Our agency works with fantastic brands like LNER, First Bus, CityFibre, Sky and D&D London to create campaigns that readers actually want to read. That they actually take action and buy from.
What did we do?
* We changed what we mean by engagement
* We don't get hung up on vanity metrics
* We make intelligent inferences of intention
Does it work?
* Time-on-page: 02:26 (Industry average 00:52)
* Click-through: 32% CTR (Industry average 3.17%)
* Conversion to purchase: 17% (On-site average 4%)
Digital Business Insights, Digital Strategy, Data Science, Audience Insights, and Campaigns
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