Value proposition

Music driven destinations.

IRG encompasses a dynamic portfolio of renowned and respected brands with a rich history spanning over 30 years.
From pioneering the event-hotel concept to revolutionising youth travel, regenerating a rock ‘n’ roll institution to collaborating with some of the biggest music names on the planet, throughout our groundbreaking journey, we’ve been at the forefront of creating and managing some of the world’s most unique destinations where music, events, travel, and hospitality meet.

Driven by a visionary outlook, our mission is clear: to create a world of unparalleled music-driven destinations that leave a lasting impression on every guest.

Whether it’s through our iconic events, groundbreaking hotel concepts, or immersive hospitality experiences, we’re committed to turning big ideas into reality and consistently delivering game-changing results.

With over 25+ years of experience building a portfolio of iconic brands like Ibiza Rocks, Pikes and Manumission we collaborate with a diverse range of performing artists, venues, brand partners, businesses and hoteliers to create unique travel products & festival concepts with music at their heart. Concepts that deeply connect with different audiences, revitalise resorts and get game-changing results.

Events, Hotels, Travel, Hospitality, Music, and Destinations