Value proposition

Beauty Begins With Truth.

WE KNOW SKIN. All facts, no fluff. Since 1995.

We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care & deliver smart, safe products based on scientific research—without gimmicks & misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values & continue to grow together with our sister brands.

We are proud to consistently show high, double-digit growth. Our main business (75%) is direct-to-consumer via our e-commerce business, making us a fast-paced & profitable organization.

Paula’s Choice is committed to diversity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values & our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be the perfect fit for you.

Skincare, Beauty Product Retail, Cosmetics, Beauty Product Reviews, Beauty, Personal Care, ecommerce, digital marketing, skincare education, product innovation, and Product development