Value proposition

Start with a blank piece of paper. Build a Beta Business.

Idean UK is part of Idean, the global design studio.

We build products, services and Beta businesses — businesses that launch faster, grow quicker, and behave bolder.

Everything is changing: the competition, the tech, the way customers behave. It’s sweeping businesses away. It’s no longer enough to create something new. You need to change the whole way you create. Create a beta business.

To do it we unite smart thinking, brave design and nimble build. Our approach brings all three together, and the effect is exponential.

Innovation, Digital Strategy, Proposition Design, Business Design, Org Design, Service Design, Research, Vision, Prototyping, Wireframing, Product Development, iOS, Android, APIs, QA, Testing, Backend, Full Service Development, Transformation, Being Awesome, Venture Design, Employee Experience, and Sustainable Transformation