Value proposition

IRI is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

"Market Research"​, Big Data, Technology, Analytics, Shopper Insights, Consumer Insights, Marketing Measurement, Audience Targeting, Campaign Optimization, Manufacturer-Retailer Collaboration, CPG, Retail, and OTC Health Care