ICYMI: Rory Sutherland gave us a masterclass in good customer experience and putting the customer first, by recounting a classic story about Jay Leno, Ferrari and McLaren Group.

Turns out, giving your customers what they need and building trust are more important than upselling them the most expensive gadget - who would have thought!

Read the full story here 👉 https://bit.ly/4hnec18
#CustomerExperience #CX #BehavioralEconomics #MarketingStrategy #BusinessGrowth #CustomerInsights #Chattermill #RorySutherland #JayLeno #Loyalty #ExperienceLedGrowth

✨ Another incredible event in London! ✨

A massive thank you to our amazing community for joining us in London—it’s always inspiring to see so many passionate leaders come together to connect, learn, and share ideas.

We create events because we believe in the power of community 💫

Yesterday was extra special—we started the day with our Customer Advisory Board (CAB) members, and we couldn’t be more grateful for their strategic vision and invaluable contributions.

Later, we hosted two fantastic panels:

💡 The Future of AI & AI Agents with Dr Aji Ghose,Chattermill, Attila Brozik, DigitalGenius, and Luke Moore, Chattermill.
💡 The CX Journey & AI for Success—featuring Marialucia Madonna, AllSaints and Lucy Stewart, Vivobarefoot, who shared strategic insights and actionable examples of AI driving customer experience success.

Thank you again to everyone who joined us and made this event such a success! 💙 Looking forward to the next one!

#cxevent #aievent #ai #cxcommunity

🚀 Tomorrow’s the day! Who’s joining us?

Tomorrow night, some of the brightest minds in CX, UX & Product are coming together at One Hundred Shoreditch for an evening of great conversations, inspiring stories, and plenty of good food & drinks.

This is your chance to:

🎤 Hear real stories from Marialucia Madonna, CX Global Manager, AllSaints, and Lucy Stewart, Head Of Customer, Vivobarefoot about how AI is transforming their CX, boosting customer satisfaction, and driving business growth.

🔥 A fireside chat with Attila Brozik, VP of Artificial Intelligence, DigitalGenius, Aji Ghose VP, Data & Research, Chattermill, and Luke Moore, Chief Revenue Officer, Chattermill, where we'll explore the transformative potential of AI agents and how they're shaping the future of customer experience.

🤝 Meet 30+ CX leaders from brands like H&M, Uber, Tesco, and more!

We’ve got a few spots left—come join the conversation!

#cxevent #cxcommunity #cxnetworking #ai

BIG NEWS 🎉 Chattermill has been recognized as one of G2's TOP 50 Best Software Companies in the UK!

This award is based entirely on real user reviews, so we want to say a huge THANK YOU to our community for making this happen.

We couldn’t have done it without you and we’re more motivated than ever to keep delivering the best AI-driven customer feedback insights.

You can check us out on G2 here 👉 https://lnkd.in/exMs7TgM
#BestSoftware2025

Hey customer insights folks, let's talk about collecting feedback. It's not as simple as just asking questions.

Here are 5 pitfalls you need to dodge:

1. Biased questions. Your wording matters more than you think. "Don't you agree that our product is amazing?" Yikes.

2. Surveying at the wrong time. Right after a frustrating experience? You're gonna get skewed results.

3. Ignoring qualitative data. Numbers are great, but those open-ended responses? Gold mine.

4. Feedback silos. If insights aren't shared across teams, what's the point?

5. Not closing the loop. Tell customers how their feedback made a difference. They'll be more likely to share again.

Remember, good feedback is a conversation, not an interrogation.

Make it easy to give, make it valuable, and most importantly make your customers feel like their feedback matters.