Value proposition

🌿 Made for sensitive skin
🧪 Certified clean
💚 Goodness built inTM
🌎 Organic, vegan, cruelty-free, B Corp

Made for sensitive skin. Clinically proven. Certified clean.
B Corp | Organic, vegan & cruelty-free.

Founded by Sarah Brown in 2007 as a solution to her own skin allergies, our certified organic products have become the premium choice for those who've tried everything in their search for skin confidence.

With one of the cleanest and most transparent ingredient policies on the market, Pai help their global following of sensitive souls navigate the tricky world of skincare.

Thanks to award-winning products, expert advice and a genuine understanding of the needs of sensitive skin, a brand that began in a garage in West London now exports to over 50 countries worldwide and counts A-list celebrities such as Natalie Portman amongst its biggest fans.

All Pai products are formulated and manufactured in-house in London by a team of organic cosmetic specialists.

Watch Sarah's story here: https://www.youtube.com/watch?v=dwsld5ZElUQ

Skincare, Sensitive Skin, Beauty, and Wellbeing