Value proposition

The Darty Group is one of Europe’s largest electrical retailers, operating on the bespoke “Best price, Best choice, Best service” model, supported by clear objectives that sustain our commercial concept:
- Mid-size stores covering all price points with assisted sales
- Price matching
- Differentiated service, with best customer care throughout product life
- Paid for services to provide global solutions for our customers
- Cross-channel web development to answer cross-channel customer behaviours
-Centralised back offices to leverage existing infrastructures across channels

BEST PRICE
We aim to offer our customers guaranteed low prices every day, in every market we operate in. We constantly check our main competitors’ prices and we will happily refund any difference should a customer find the same item at a lower price elsewhere.

BEST CHOICE
Our philosophy is to give our customers the widest choice of ranges and products to meet their own individual needs. Our sourcing teams are dedicated to buying products from across the globe, ranging from price entry to premium brands.

BEST SERVICE
As a specialist electrical retailer, we can differentiate our offer from our competitors by offering a total customer service package before, during and after the sale. Our goal is to ensure that our sales staff are helpful and knowledgeable, supported by an efficient home delivery and after-sales service network.

Choice, Electricals, Price, Service, and Retail