Welcome to our Group's official newsroom, where you can follow #Accor hospitality news in real time. For inquiries about hotel stays, please contact @all" title="" class="btn" data-container="body" data-html="true" data-id="10" data-placement="top" data-toggle="popover" data-trigger="focus" style="color:#b3d4fc" tabindex="0" data-original-title="Accor Group"> 52,749 14,171 2,308,486
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2024Added in Motherbase
29 Apr 2019, 3:39 p.m.We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
Hospitality and Catering
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
Accor - The world-leading augmented hospitality Group
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A new chapter at Accor's Paris HQ!
Discover our new lobby - more than a renovation, it’s a reflection of who we are.
Designed to welcome both guests and employees, this space embodies the heart of hospitality: a cozy coffee corner, an in-house florist, and warm, open spaces made for connection and creativity.
A huge bravo to all the facilities management team for the incredible work behind this transformation. 🎉
Feel free to stop by and say hello!
Ahead of the International Hospitality Investment Forum (IHIF) EMEA, we are pleased to share an overview of our 2024 development activity and growth prospects for 2025 and beyond.
Record performance last year sets a strong foundation for continued expansion. In 2024, we expanded our portfolio with the opening of 293 hotels and resorts, adding 50,000 rooms. As a result, our global network now includes over 5680 hotels and 850,000 rooms in operation, with an additional 1381 properties and 230,000 rooms in the pipeline.
Over the past five years, our pipeline has grown in value at a faster rate than in volume, enhancing the overall quality of our portfolio. The company's development momentum was particularly strong across MEA APAC, with the Middle East and Asia markets leading the way. More than 60% of our planned 2025 openings are concentrated in these high-growth regions.
Notably, 58% of new hotel projects in 2024 were conversions, driven by brands like Emblems Collection, MGallery Hotel Collection, Mondrian Hotels, Handwritten Collection, Mercure Hotels and TRIBE Hotels.
As conscious travel, bleisure, and gig tripping continue to shape the industry, we see significant growth opportunities ahead. Supported by our rapidly expanding loyalty program, ALL - Accor Live Limitless, we are uniquely positioned to lead in the evolving travel landscape.
Read more here: https://lnkd.in/e_K6J5rf
We’re proud to continue expanding our global presence with 8 new openings this month. These new properties reflect the strength and diversity of our portfolio, from heritage retreats to vibrant resorts and urban hubs:
- Pullman Hotels & Resorts Chennai Anna Salai, India
- Mövenpick Hotels & Resorts Grand Hotel Wroclaw, Poland
- Hotel Abbaye Le Tronchet – Handwritten Collection, France
- Armony Marival Resort & Spa Punta de Mita – MGallery Hotel Collection, Mexico
- Mercure Hotels Madiun, Indonesia
- Pullman Hotels & Resorts Hai Phong Grand Hotel, Vietnam
- Novotel Hotels Valencia Lavant, Spain
We continue to redefine hospitality, offering unique experiences around the world 🌍
🎉 100 million members & counting!
In just five years, ALL - Accor Live Limitless – Accor’s global loyalty and rewards program has become a key business driver, delivering exceptional value to guests, hotel owners, and partners.
More than just a loyalty program, ALL is a powerful growth engine, driving brand recognition, deeper guest engagement, and stronger financial performance for Accor and its hotel owners. The impact speaks for itself: in 2024, business volume generated through the ALL app increased by 45% (vs. 2023), reinforcing its role as a key driver of direct bookings and customer retention.
With innovation at our core, we remain more committed than ever to delivering excellence, building meaningful connections, and shaping the future of hospitality.
This is just the beginning!
Read more: https://lnkd.in/e37uY_KX
Think you know Sofitel ? It’s time to experience it differently.
With its new campaign, Sofitel Encounters, the brand invites you to rediscover what truly defines its unique spirit.
This first episode spotlights MY BED—more than a mattress, it’s a symbol of comfort, softness, and French savoir-faire.
From MY BED to La Haute Croissanterie, each episode brings Sofitel’s brand signatures to life through refined, social-first stories—blending timeless elegance with a fresh, modern touch.
🎥 Episode one is now live: https://lnkd.in/eRXjf6Sq
#Accor #Sofitel #SofitelEncounters #SofitelMYBED