Value proposition

Three specialist agencies bringing together experts in creative design, strategic communication & stakeholder engagement

Three specialist communication agencies working under one roof. Our talented people are passionate about delivering results with creativity, strategic acumen and specialist expertise.

We work with corporations, businesses, government departments, not for profit organisations and consumer brands as separate agencies or as a purpose-built integrated communication team.

We’ve been proudly independent for 30 years and have been making great things happen for our clients from day one.

Ideas are researched, action is taken, change happens, results are measured, success is celebrated.

Primary is here and we hear. Our team makes great things happen.

We have flourished by delivering first-rate programs for our clients in the corporate, government and community sectors. Our highly experienced team designs high-impact campaigns and strategies. They deliver captivating long-term stakeholder engagement programs and compelling one-off projects.

Primary offers clients our expertise across all communication channels, from social to traditional media, from reports to newsletters, from speeches to meetings. Our tailor-made solutions can help you engage a small target audience or the whole country.

Communication strategies, Media and publicity, Social issues - advocacy and behavioral change, Integrated marketing and communication programs, Education and community campaigns, Corporate social responsibility, Public affairs and advocacy, Government relations, creative, and stakeholder engagement