Value proposition

We promote all forms of advertising & marketing in Australia that delivers value for brands, the community & the economy

The AANA (Australian Association of National Advertisers) is the peak national body championing the interests of Australia’s top advertisers.

For 90 years the AANA has represented Australia’s largest and well-known brands across FMCG, automotive, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of these businesses who contribute to an estimated advertising spend of more than $15 billion a year.

As The Respected Voice for Brands the AANA charter is to inspire and promote responsible, innovative and respectable marketing. At the core of this charter is AANA’s clear mandate to maintain and evolve the Codes which underpin the self-regulatory system of advertising in Australia, safeguarding the rights of its members to commercial free speech and protecting consumers by ensuring advertising and marketing communications are conducted responsibly.