Value proposition

Official Custodian of South Africa's Nation Brand

Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. Its mandate is to develop and implement a proactive marketing and communication strategy for South Africa, promote economic competitiveness, drive trade and investment, and develop pride, patriotism, social cohesion and active citizenship among South Africans.

Brand South Africa has a number of portals you can use to gather information and learn more about the strategies we have implemented as well as our goals, ideals and guidelines. If you would like to learn more please visit the following portals.

Nation Branding, Communications, Branding, Marketing, and Reputation