Value proposition

The B Team is a global collective of business and civil society leaders creating new norms of corporate leadership.

The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders strive to hold themselves and their peers accountable for measuring business success not only by financial performance, but also for the benefit of future generations.

The B Team was co-founded by Sir Richard Branson and Jochen Zeitz. The B Team is chaired by Jesper Brodin and its leaders include Ajay Banga, Ester Baiget, Oliver Bäte, Marc Benioff, Sharan Burrow, Kathy Calvin, Emmanuel Faber, Christiana Figueres, Mats Granryd, André Hoffmann, Arianna Huffington, Van Jones, Sir Mo Ibrahim, Ilham Kadri, Joseph D. Kenner, Isabelle Kocher, Guilherme Leal, Andrew Liveris, Hiro Mizuno, Juan Carlos Mora, Jacqueline Novogratz, Paul Polman, Jean Oelwang, Torben Möger Pedersen, Mary Robinson, Hamdi Ulukaya, Zhang Yue and Professor Muhammad Yunus.