Value proposition

Leaders of the Comfort Movement 💗

Lucy & Yak is an independent, people-focused brand, dedicated to upholding a positive environmental and social impact; showcasing that a business can and should be done differently.

Based out of Brighton and Barnsley, the brand has grown exponentially since it began in 2017, and was included in The Sunday Times 100 (2023) as one of Britain’s top fastest-growing companies.

Known for its signature dungarees, joyful clothing and vibrant lifestyle products, alongside the powerful engagement of its community, the little square logo (with a circular mindset) is fast becoming the future of conscious living.