Value proposition

BODYARMOR | POWERADE

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.

BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, ZERO sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; and BODYARMOR EDGE, a superior hydration sports drink with a boost of caffeine.

POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.