Value proposition

The Natural Diamond Council is the authority on everything natural diamonds.

The Natural Diamond Council is the authority and resource on natural diamonds for consumers and the industry. Originally formed as the Diamond Producers Association, our mission is to advance the integrity of the modern diamond jewelry industry and to inspire, educate and support consumers. We do this by:
• Communicating the inherent value and benefits of natural diamonds and the companies supplying them.
• Reinforcing the positive impact of the natural diamond industry by sharing insights, communicating best practices and promoting ethical, social and environmental standards.
• Ensuring clear and accurate information about diamonds and the diamond industry.
• Partnering with industry stakeholders for the purpose of driving transparency and trust.

Together, our six members (De Beers, Dominion Diamond, Lucara Diamond, Murowa Diamonds, Petra Diamonds, Rio Tinto) represent approximately 75% of the world’s rough diamond production. With 35 operations in eight countries across four continents, Natural Diamond Council members contribute to a sustainable future and impact the lives of millions of people.

Our new consumer brand and digital publishing platform, Only Natural Diamonds, will inspire and inform consumers globally about the values and heritage of natural diamonds, as well as promote the significant innovation happening throughout the world of diamond jewelry.


The future of diamonds has arrived. We hope you’ll join us. Naturaldiamonds.com