Value proposition

Driving investment, events and visitors to enable a thriving, sustainable regional economy. One Region, Many Worlds.

We attract investment, jobs, visitors and business to the West Midlands at the heart of England while striving to be a leading regional investment promotion and economic development agency.

We work with our partners and stakeholders from Local Enterprise Partnerships, local authorities, Growth Hubs, universities and a wide range of businesses across the private sector to unlock potential for the West Midlands and the UK.

We’re currently leading the delivery of the Business & Tourism Programme of the Birmingham 2022 Commonwealth Games alongside The Department for Digital, Culture, Media and Sport, the West Midlands Combined Authority, and the Department for Trade and Visit Britain.

Formerly Marketing Birmingham, WMGC was established in April 2017. We’ve enjoyed great successes with our leisure, business tourism and inward investment programmes and will continue to grow them to reach our regional ambitions.

We focus our core activities across Birmingham and Solihull, Coventry and Warwickshire and the Black Country, with the potential and scope to deliver services for the wider West Midlands.

Come and shape your future with us. Make your mark.

inward investment, business tourism, visitor attraction, capital attraction, leisure tourism, major sporting events, meetings, , and Meetings, incentives, conferences and exhibitions tourism