Value proposition

Making waste free shopping available for all

The name is Pot, Pieter Pot. And everything we sell comes in glass jars. We're on a mission to help everyone live a packaging-free life. Also, glass preserving jars simply look beautiful in your kitchen.

But, jokes aside, Pieter Pot is a fast-growing scale-up making big steps in the (online) supermarket industry. We're turning the entire chain upside down with our model of groceries in circulair packaging. And we are far from done. Our goal? A world without disposable packaging.

Pieter Pot was founded in 2019 in a small attic in Rotterdam. We are now the first packaging-free online supermarket in the Netherlands and today we also deliver your groceries in Belgium and (soon) Germany. Our latest achievement is offering wine in reusable bottles. Unique in the Netherlands, and a game-changer for the industry.

Our online supermarket has a physical operation and is run by a young, driven team of impact makers. We do nothing but come up with innovative solutions every day for large and smaller sustainable issues.

Ready to make an impact? View our vacancies on our site.